Nom Nom Cupcakery cup of tea set photo

Nom Nom Cupcakery a Photo Documentary

Last year I spent part of a day documenting the life of a local & independent shop owner; the Green Spirited Man. The idea was to do something different from my regular work, to push outside my comfort zone & to improve my day to day practice.  What I took from that original shoot was a great feeling of connecting; a connection between myself, the camera & the subject- but also a connection between the subject and our local community. Since then I’ve wanted to explore the community in my hometown, Nailsworth, and the people who make it what it is. Nailsworth has a diverse range of independently run shops; in my opinion it’s these that make the core of any community.

So, meet Emily. She opened the unique and wonderful Nom Nom Cupcakery back in July 2011. Check out the Facebook page.  Since then & with the help of her assistant Lucy, they’ve given the town a pick-me-up with their ever growing collection of colourful & mouthwatering cupcakes. And coffee. The coffee is sooo good here! Emily was kind enough to let me hang-out at the shop one morning & to find out more about her passion. I love that she bakes different things depending on her mood. It’s her ability to create, to express through baking, that makes the early starts & long hours worth it. The people of Nailsworth can see & taste the passion put into each and every creation made here. Nom Nom is a bright & colourful space, popular with Mums meeting up to sit & chat, workers popping in for take out coffee & passers by drawn in by the sights & smells.

Wedding cakes are also a big part of Emily’s business. She’s conscious that a wedding cake is often a main feature of the decor & she loves the challenge of creating something that tastes & looks delicious, whether it’s a tower of cupcakes or a naked Victoria sponge. Watch this space on a separate blog post all about her wedding cake creations.

Nom Nom Cupcakery shop owner EmilyNom Nom Cupcakery colourful detail photoNom Nom Cupcakery coffee machine photoNom Nom Cupcakery serving coffee photoNom Nom Cupcakery shop assistant portraitNom Nom Cupcakery staff team photoNom Nom Cupcakery shop life photoNom Nom Cupcakery details photo